Here are some suggestions to get the jingle bells ringing on your cash register:
Whether you play parties, cafés, auditoriums, or stadiums, you are engaging an audience in your art. But how do you strengthen that connection when you’re not on stage? Welcome to the wonderful world of social media engagement.
Prioritize what’s really important to you and drop what isn’t, but you don’t have to kick cold turkey.
Having an idea for turning your passion for music into business is exciting.
Agents, managers, media teams, and other members of the retinue are vital to increasing a performer’s marketability, securing work, earning more.
Who is Warby Parker and why you should care
Underestimate the power of a website at your own peril.
How do you get to Carnegie Hall? Practice.
Here are some reasons why I think music is in good shape and getting better.
Creative energy reduces stress and anxiety and unlocks feeling of well-being.
Artificial intelligence (AI)—not the Skynet kind but getting there—is sorting out the winners from the also-rans in the music retailing.
There are two ways to increase profitability: cut costs or increase sales. The best way to make a music store—or any retail operation—profitable, however, is to do both by increasing the efficiency of the operation.
There is no end to the reasons why amateur musicians have second thoughts about turning their passion into a single-minded career.
The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy.
Artists tour for all sorts of reasons. Connecting with fans, making money, recharging their creative batteries, enjoying a change of scenery, to name just a few. But there are a number of things to keep in mind before packing up your gear and getting on the road.
Do what you love, so the adage goes, and you’ll never work a day in your life. It’s a nice sentiment, but whoever coined it was either independently wealthy or OK with living in a hollow log.
If you own a music store or any other type of instrument sale business, you may be feeling this pinch. But don’t panic. We have some results-oriented strategies to increase sales, without cutting into your profits or cash flow.
Many experts would comment that the music industry is a tough business to start in and evolve. But putting on a GPS navigation system in the industry shouldn’t be like panning for gold. Certain ideas can make it less complicated.
Following are some insights and ideas to help you launch an effective content strategy that integrates with your other marketing activities to turn prospects into customers.
If you decide to add a chatbot to your website, avoid the common pitfalls that come with them and take steps to ensure your visitors will engage with it and benefit from the experience.
Selecting the images and visuals for your marketing strategy is about finding the ones that not only support your brand story but also resonate with customers and prospects.
Eighty-seven percent of Americans are on social media, and while statistics are not available for the slice of that percentage who are harpists and harp fans, they are out there.
If it’s too long since you got a good review, it’s because it’s been too long since you asked for one.
Entrepreneurs attempting to manage marketing on their own often make common mistakes that can critically hurt the reputation of a new company.
Do you find it impossible to keep up with TikTok?
So do we!
That’s why we checked in with some of our favorite TikTokers to find out what they’ve been up to — and enjoying — on the platform.