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Three Ideas to Boost Musicians’ Social Media Engagement

Three Ideas to Boost Musicians’ Social Media Engagement

Whether you play parties, cafés, auditoriums, or stadiums, you are engaging an audience in your art. But how do you strengthen that connection when you’re not on stage? Welcome to the wonderful world of social media engagement.

How to Gain Efficiencies that Drive Music Store Profits

How to Gain Efficiencies that Drive Music Store Profits

There are two ways to increase profitability: cut costs or increase sales. The best way to make a music store—or any retail operation—profitable, however, is to do both by increasing the efficiency of the operation.

Travel Tips for Artists Planning a Tour

Travel Tips for Artists Planning a Tour

Artists tour for all sorts of reasons. Connecting with fans, making money, recharging their creative batteries, enjoying a change of scenery, to name just a few. But there are a number of things to keep in mind before packing up your gear and getting on the road.

Social Media 101 for Harpists

Social Media 101 for Harpists

Eighty-seven percent of Americans are on social media, and while statistics are not available for the slice of that percentage who are harpists and harp fans, they are out there.