Latest Blogs
Five Keys for Successful Holiday Sales and Promotions
Here are some suggestions to get the jingle bells ringing on your cash register:
Three Ideas to Boost Musicians’ Social Media Engagement
Whether you play parties, cafés, auditoriums, or stadiums, you are engaging an audience in your art. But how do you strengthen that connection when you’re not on stage? Welcome to the wonderful world of social media engagement.
Have You Ever Said, “That’s Ten Minutes I’ll Never Get Back”?
Prioritize what’s really important to you and drop what isn’t, but you don’t have to kick cold turkey.
How to Realize Your Dream of Owning a Music Business
Having an idea for turning your passion for music into business is exciting.
Why Do Music Award Winners Give Their People a Shout-out From the Podium?
Agents, managers, media teams, and other members of the retinue are vital to increasing a performer’s marketability, securing work, earning more.
Who Is Warby Parker and Why You Should Care
Who is Warby Parker and why you should care
Competitive Advantage 101: Websites for Small Businesses
Underestimate the power of a website at your own peril.
Performing 101: 5 Tips to Sharpen Your Skills
How do you get to Carnegie Hall? Practice.
Change Happens, Whether You like It or Not
Here are some reasons why I think music is in good shape and getting better.
Five Way to Pump Up Your Creative Energy
Creative energy reduces stress and anxiety and unlocks feeling of well-being.
Artificial Intelligence Is Changing Music Retailing
Artificial intelligence (AI)—not the Skynet kind but getting there—is sorting out the winners from the also-rans in the music retailing.
How to Gain Efficiencies that Drive Music Store Profits
There are two ways to increase profitability: cut costs or increase sales. The best way to make a music store—or any retail operation—profitable, however, is to do both by increasing the efficiency of the operation.
Ways to Earn in the Early Years of Your Music Career
There is no end to the reasons why amateur musicians have second thoughts about turning their passion into a single-minded career.
7 Ways to Jumpstart Your Music Business Marketing Strategy
The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy.
Travel Tips for Artists Planning a Tour
Artists tour for all sorts of reasons. Connecting with fans, making money, recharging their creative batteries, enjoying a change of scenery, to name just a few. But there are a number of things to keep in mind before packing up your gear and getting on the road.
7 Tips for Launching a Successful Music Career
Do what you love, so the adage goes, and you’ll never work a day in your life. It’s a nice sentiment, but whoever coined it was either independently wealthy or OK with living in a hollow log.
How to Add Value to the Rising Costs of Instruments during Inflation
If you own a music store or any other type of instrument sale business, you may be feeling this pinch. But don’t panic. We have some results-oriented strategies to increase sales, without cutting into your profits or cash flow.
Overcoming the Four Risks of a Music Career Pursuit
Many experts would comment that the music industry is a tough business to start in and evolve. But putting on a GPS navigation system in the industry shouldn’t be like panning for gold. Certain ideas can make it less complicated.
Content Marketing 101: Attract Attention, Build Interest
Following are some insights and ideas to help you launch an effective content strategy that integrates with your other marketing activities to turn prospects into customers.
Chatbots & Music Stores: A Perfect Duet
If you decide to add a chatbot to your website, avoid the common pitfalls that come with them and take steps to ensure your visitors will engage with it and benefit from the experience.
How To: Use Visuals to Drive Home Your Brand Story
Selecting the images and visuals for your marketing strategy is about finding the ones that not only support your brand story but also resonate with customers and prospects.
Social Media 101 for Harpists
Eighty-seven percent of Americans are on social media, and while statistics are not available for the slice of that percentage who are harpists and harp fans, they are out there.
40 Good Reasons to Ask for Positive Customer Reviews and Ratings
If it’s too long since you got a good review, it’s because it’s been too long since you asked for one.
Small Businesses: Frequent Marketing Faults and How to Avoid Them
Entrepreneurs attempting to manage marketing on their own often make common mistakes that can critically hurt the reputation of a new company.
10 Ways Musicians Can Become TikTok Mega Stars
Do you find it impossible to keep up with TikTok?
So do we!
That’s why we checked in with some of our favorite TikTokers to find out what they’ve been up to — and enjoying — on the platform.