by Lisa | May 22, 2023 | Success in Music
Underestimate the power of a website at your own peril. It’s easy to be lulled into social media’s false sense of confidence. People waste hours every day scrolling through platforms and so it makes sense to pour all of your small business’ marketing dollar into them,...
by Lisa | May 8, 2023 | Improving Performance
How do you get to Carnegie Hall? Practice. If that’s a cliché, it’s an undeniably true cliché. There is only one way to expand and deepen musical skills: Play, make mistakes, learn from them, and fix what caused them. It’s a cycle called practice. Who doesn’t want to...
by Lisa | Apr 17, 2023 | Success in Music
Which side do you take in the debate over the state of the music industry? One side believes we are living in the Golden Era of Music, as almost everything about the industry is expanding—access, opportunity, and fame. Those on the other side believe the industry is...
by Lisa | Apr 3, 2023 | Improving Performance
As a professional musician, instrument distributor, or music store retailer, your day-to-day success depends on your creative state. That energy drives innovation and helps you see different angles to various problems to come up with out-of-the-box solutions. Creative...
by Lisa | Mar 20, 2023 | Music Tips, Success in Music
Artificial intelligence (AI)—not the Skynet kind but getting there—is sorting out the winners from the also-rans in the music retailing. Smart music entrepreneurs and store managers know how to attract AI’s attention and get it to say good things about their...
