by Michael Kuczkowski | Nov 21, 2022 | Music Career Development, Music Tips, Success in Music
You may know Aida as the Verdi standard that every opera company includes in its repertoire. AIDA—all caps—also is a standard, and one all marketers should have in their repertoires. It’s the acronym for Attention, Interest, Desire, and Action, which are stages that...
by Michael Kuczkowski | Nov 7, 2022 | Music Career Development, Music Tips, Success in Music
When your customers have questions, they go online for answers. The music industry is discovering what retailers have known for a long time: Their customers are often happier to deal with a chatbot than a person to find out what they want to know. Just ask Apple...
by Michael Kuczkowski | Oct 24, 2022 | Music Tips, Success in Music
What is it they say? A picture is worth a thousand words, right? Selecting the images and visuals for your marketing strategy is about finding the ones that not only support your brand story but also resonate with customers and prospects. It’s a challenge, though,...
by Michael Kuczkowski | Oct 11, 2022 | Music Tips
Eighty-seven percent of Americans are on social media, and while statistics are not available for the slice of that percentage who are harpists and harp fans, they are out there. Which brings up the question: Are you using social to connect with your followers and...
by Michael Kuczkowski | Sep 6, 2022 | Music Tips, Success in Music
When was the last time one of your customers left a positive shopping-experience review on social media? Rephrase the question: When was the last time you asked good customers to rate their experience? If it’s too long since you got a good review, it’s because it’s...
