by Lisa | Jul 17, 2023 | Music Career Development
Somewhere in the litany of people they thank, the stars and standouts in the music industry usually give a shout-out to their managers or agents when accepting an important industry award. Why is that? The artist’s people are just doing what they’re paid to do, right?...
by Michael Kuczkowski | Feb 20, 2023 | Music Career Development
There is no end to the reasons why amateur musicians have second thoughts about turning their passion into a single-minded career. Almost all their time will be devoted to music—practicing, traveling, networking and connecting, managing contracts and booking dates, to...
by Michael Kuczkowski | Feb 6, 2023 | Music Career Development, Success in Music
Marketing professionals love to talk about how complicated their trade is. They’re not lying, but they’re not telling you the whole truth. The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy. But the whole...
by Michael Kuczkowski | Dec 5, 2022 | Music Career Development, Success in Music
Many experts would comment that the music industry is a tough business to start in and evolve. But putting on a GPS navigation system in the industry shouldn’t be like panning for gold. Certain ideas can make it less complicated. While there are significant risks in...
by Michael Kuczkowski | Nov 21, 2022 | Music Career Development, Music Tips, Success in Music
You may know Aida as the Verdi standard that every opera company includes in its repertoire. AIDA—all caps—also is a standard, and one all marketers should have in their repertoires. It’s the acronym for Attention, Interest, Desire, and Action, which are stages that...
by Michael Kuczkowski | Nov 7, 2022 | Music Career Development, Music Tips, Success in Music
When your customers have questions, they go online for answers. The music industry is discovering what retailers have known for a long time: Their customers are often happier to deal with a chatbot than a person to find out what they want to know. Just ask Apple...
