by Lisa | Mar 20, 2023 | Music Tips, Success in Music
Artificial intelligence (AI)—not the Skynet kind but getting there—is sorting out the winners from the also-rans in the music retailing. Smart music entrepreneurs and store managers know how to attract AI’s attention and get it to say good things about their...
by Lisa | Mar 6, 2023 | Music Tips, Success in Music
There are two ways to increase profitability: cut costs or increase sales. The best way to make a music store—or any retail operation—profitable, however, is to do both by increasing the efficiency of the operation. As a music store owner, your business likely...
by Michael Kuczkowski | Jan 23, 2023 | Music Tips
Artists tour for all sorts of reasons. Connecting with fans, making money, recharging their creative batteries, enjoying a change of scenery, to name just a few. But there are a number of things to keep in mind before packing up your gear and getting on the road....
by Michael Kuczkowski | Jan 9, 2023 | Music Tips, Success in Music
Do what you love, so the adage goes, and you’ll never work a day in your life. It’s a nice sentiment, but whoever coined it was either independently wealthy or OK with living in a hollow log. We love music, right? But turning it into a profitable career means putting...
by Michael Kuczkowski | Dec 19, 2022 | Music Tips, Success in Music
According to data and statistics based on the Consumer Price Index from the U.S. Bureau of Data (and reported on in2013dollars.com), musical instruments and accessory pricing averaged an inflationary rate of .46% vs 2.4% since 1997. Your musical instrument investment...
by Michael Kuczkowski | Nov 21, 2022 | Music Career Development, Music Tips, Success in Music
You may know Aida as the Verdi standard that every opera company includes in its repertoire. AIDA—all caps—also is a standard, and one all marketers should have in their repertoires. It’s the acronym for Attention, Interest, Desire, and Action, which are stages that...
