by Michael Kuczkowski | Feb 6, 2023 | Music Career Development, Success in Music
Marketing professionals love to talk about how complicated their trade is. They’re not lying, but they’re not telling you the whole truth. The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy. But the whole...
by Michael Kuczkowski | Jan 9, 2023 | Music Tips, Success in Music
Do what you love, so the adage goes, and you’ll never work a day in your life. It’s a nice sentiment, but whoever coined it was either independently wealthy or OK with living in a hollow log. We love music, right? But turning it into a profitable career means putting...
by Michael Kuczkowski | Dec 19, 2022 | Music Tips, Success in Music
According to data and statistics based on the Consumer Price Index from the U.S. Bureau of Data (and reported on in2013dollars.com), musical instruments and accessory pricing averaged an inflationary rate of .46% vs 2.4% since 1997. Your musical instrument investment...
by Michael Kuczkowski | Dec 5, 2022 | Music Career Development, Success in Music
Many experts would comment that the music industry is a tough business to start in and evolve. But putting on a GPS navigation system in the industry shouldn’t be like panning for gold. Certain ideas can make it less complicated. While there are significant risks in...
by Michael Kuczkowski | Nov 21, 2022 | Music Career Development, Music Tips, Success in Music
You may know Aida as the Verdi standard that every opera company includes in its repertoire. AIDA—all caps—also is a standard, and one all marketers should have in their repertoires. It’s the acronym for Attention, Interest, Desire, and Action, which are stages that...
by Michael Kuczkowski | Nov 7, 2022 | Music Career Development, Music Tips, Success in Music
When your customers have questions, they go online for answers. The music industry is discovering what retailers have known for a long time: Their customers are often happier to deal with a chatbot than a person to find out what they want to know. Just ask Apple...
