by Lisa | Aug 14, 2023 | Success in Music
Having an idea for turning your passion for music into business is exciting. But it starts getting complicated—maybe even overwhelming—the more you think about everything it takes to turn your dream into a reality. Don’t get discouraged, though. Every music store...
by Lisa | Jun 12, 2023 | Success in Music
Warby Parker does Sales 101: “Sell the sizzle, not the steak.” It’s an eyewear manufacturer, but it sells an experience first, spectacles second. Let’s unspool that. If you’re an omnivore, think about ordering a New York strip—rare, of course—at a steakhouse is a...
by Lisa | May 22, 2023 | Success in Music
Underestimate the power of a website at your own peril. It’s easy to be lulled into social media’s false sense of confidence. People waste hours every day scrolling through platforms and so it makes sense to pour all of your small business’ marketing dollar into them,...
by Lisa | Apr 17, 2023 | Success in Music
Which side do you take in the debate over the state of the music industry? One side believes we are living in the Golden Era of Music, as almost everything about the industry is expanding—access, opportunity, and fame. Those on the other side believe the industry is...
by Lisa | Mar 20, 2023 | Music Tips, Success in Music
Artificial intelligence (AI)—not the Skynet kind but getting there—is sorting out the winners from the also-rans in the music retailing. Smart music entrepreneurs and store managers know how to attract AI’s attention and get it to say good things about their...
by Lisa | Mar 6, 2023 | Music Tips, Success in Music
There are two ways to increase profitability: cut costs or increase sales. The best way to make a music store—or any retail operation—profitable, however, is to do both by increasing the efficiency of the operation. As a music store owner, your business likely...
