by Lisa | May 22, 2023 | Success in Music
Underestimate the power of a website at your own peril. It’s easy to be lulled into social media’s false sense of confidence. People waste hours every day scrolling through platforms and so it makes sense to pour all of your small business’ marketing dollar into them,...
by Lisa | Apr 17, 2023 | Success in Music
Which side do you take in the debate over the state of the music industry? One side believes we are living in the Golden Era of Music, as almost everything about the industry is expanding—access, opportunity, and fame. Those on the other side believe the industry is...
by Lisa | Mar 20, 2023 | Music Tips, Success in Music
Artificial intelligence (AI)—not the Skynet kind but getting there—is sorting out the winners from the also-rans in the music retailing. Smart music entrepreneurs and store managers know how to attract AI’s attention and get it to say good things about their...
by Lisa | Mar 6, 2023 | Music Tips, Success in Music
There are two ways to increase profitability: cut costs or increase sales. The best way to make a music store—or any retail operation—profitable, however, is to do both by increasing the efficiency of the operation. As a music store owner, your business likely...
by Michael Kuczkowski | Feb 6, 2023 | Music Career Development, Success in Music
Marketing professionals love to talk about how complicated their trade is. They’re not lying, but they’re not telling you the whole truth. The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy. But the whole...
by Michael Kuczkowski | Jan 9, 2023 | Music Tips, Success in Music
Do what you love, so the adage goes, and you’ll never work a day in your life. It’s a nice sentiment, but whoever coined it was either independently wealthy or OK with living in a hollow log. We love music, right? But turning it into a profitable career means putting...
