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As a professional musician, you may love your career because it is a passion of yours—but you still need to generate an income in order to pay your bills. Achieving a six-figure income, while following your creative career ambitions, is absolutely possible. We share our top tips for how to reach this revenue goal in your own personal music business.

Here are our top recommendations for how to take your career to the next level and generate more income while doing so.

First, improve your skills. This is simply good business. Consider your favorite bands, orchestras, or musical performers. They are talented and have likely dedicated several hours to their craft. The best way to improve your income is to start with the basics: improve your music! If you aren’t already actively working on this, simply start there. Take time to practice and hone your craft.

Second, have an online presence. In today’s day and age, you must connect with your fans in new and different ways. Of course, this starts with a website and continues into the social media realm. Consider where your fans tend to hang out. It might be Instagram or TikTok. Video shorts are very popular right now and many people are interested in them. Consider how you might get in front of brand new or existing fans in new and different ways. This will help keep them interested in your work and drive them to new projects you are doing.

Third, learn more about how the music industry operates. This includes contracts and royalties. Make sure you are getting the best deals possible. Network in order to develop new relationships and find new people you can work with. LinkedIn can be your best friend. As the old saying goes, you probably are one or two connections away from the people you need to know to take your business to the next level. Ask for an introduction and make sure to add value to the relationships you already have. Always follow up with a thank you message.

Fourth, hire the right partners. This includes managers, agents, publicists, and more. While they will take a cut of your profit, they can also help open up doors that weren’t possible otherwise. Growing a business requires investment. Make sure you are investing in the right areas to grow your business and grow your revenue.

Finally, consider your marketing plan. If you already have that website and social platforms, let’s take this to the next level. Put together a comprehensive marketing plan that includes online advertising, influencer reviews, and social media promos. Consider what other artists are already doing. Try something new and if it doesn’t work, try something else—but make sure you are doing this strategically. Use analytics to optimize and adapt this plan as needed to get the best return on investment.

Earning six figures is absolutely possible as a musician. Make sure you are keeping your customer and your business top of mind, and success will ultimately follow.