by Lisa | May 22, 2023 | Success in Music
Underestimate the power of a website at your own peril. It’s easy to be lulled into social media’s false sense of confidence. People waste hours every day scrolling through platforms and so it makes sense to pour all of your small business’ marketing dollar into them,...
by Michael Kuczkowski | Feb 6, 2023 | Music Career Development, Success in Music
Marketing professionals love to talk about how complicated their trade is. They’re not lying, but they’re not telling you the whole truth. The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy. But the whole...
by Michael Kuczkowski | Nov 21, 2022 | Music Career Development, Music Tips, Success in Music
You may know Aida as the Verdi standard that every opera company includes in its repertoire. AIDA—all caps—also is a standard, and one all marketers should have in their repertoires. It’s the acronym for Attention, Interest, Desire, and Action, which are stages that...
by Michael Kuczkowski | Oct 24, 2022 | Music Tips, Success in Music
What is it they say? A picture is worth a thousand words, right? Selecting the images and visuals for your marketing strategy is about finding the ones that not only support your brand story but also resonate with customers and prospects. It’s a challenge, though,...
by Michael Kuczkowski | Oct 11, 2022 | Music Tips
Eighty-seven percent of Americans are on social media, and while statistics are not available for the slice of that percentage who are harpists and harp fans, they are out there. Which brings up the question: Are you using social to connect with your followers and...
