by Michael Kuczkowski | Feb 6, 2023 | Music Career Development, Success in Music
Marketing professionals love to talk about how complicated their trade is. They’re not lying, but they’re not telling you the whole truth. The variety of marketing strategies, channels, and methods for raising your brand’s profile can make you dizzy. But the whole...
by Michael Kuczkowski | Jan 9, 2023 | Music Tips, Success in Music
Do what you love, so the adage goes, and you’ll never work a day in your life. It’s a nice sentiment, but whoever coined it was either independently wealthy or OK with living in a hollow log. We love music, right? But turning it into a profitable career means putting...
by Michael Kuczkowski | Dec 5, 2022 | Music Career Development, Success in Music
Many experts would comment that the music industry is a tough business to start in and evolve. But putting on a GPS navigation system in the industry shouldn’t be like panning for gold. Certain ideas can make it less complicated. While there are significant risks in...
by Michael Kuczkowski | Nov 7, 2022 | Music Career Development, Music Tips, Success in Music
When your customers have questions, they go online for answers. The music industry is discovering what retailers have known for a long time: Their customers are often happier to deal with a chatbot than a person to find out what they want to know. Just ask Apple...
by Michael Kuczkowski | Jun 16, 2022 | Improving Performance, Music Career Development, Music Tips, Success in Music
One of the top ways to build a fan base for you and your band is to play live and in person as often as possible. The issue: Musicians face the classic chicken-and-egg situation. To get a gig, you need an audience, but to get an audience, you need a gig. Don’t give...
